“Al Ameera” Watermelon: A New Variety Hits the Market

As part of its ongoing commitment to providing innovative seed varieties that support farmers and enhance agricultural productivity, Dabbaneh & Co. has introduced a new watermelon variety to the market: “Al Ameera.” To mark the launch, the company organized a field day bringing together its agricultural engineering team alongside distributors and interested farmers.

Attendees expressed strong appreciation for the variety’s vigorous plant growth, excellent foliage coverage, and high yield potential. Its earliness was also highlighted as a standout feature, with performance comparable to the well-established “Al Malika” variety.

The program included a field tour during which the company’s engineers provided a detailed walkthrough of the variety’s characteristics, recommended planting dates, and key agronomic practices for optimal results.

The field day concluded with a fruit tasting session, where attendees praised “Al Ameera” for its excellent flavor, firm flesh texture, and attractive color – reinforcing positive impressions of the variety’s promising market potential.